Which ad platform should your business start with?
Answer three questions. Get your starting platform instantly, with the reason and the first campaign to run. Drawn from my research across 483 advertising platforms, and from years of spending real money on them.
Get the full Paid Media Map
All ten platform cards, the wider map of 33 self-serve platforms, and the $50 Test scoreboard by email as each result lands.
What the full map adds
A straight card on each of the ten platforms most businesses should consider first: start here if, skip if, and the first campaign to run.
The wider landscape in brief: the 33 self-serve platforms behind the big ten, and how to choose your second platform once the first is working.
The $50 Test: I am spending US$50 of real money on each of the ten platforms, advertising this map. Subscribers get the scoreboard by email as each result lands.
About the author. Ajoke Emekene is a paid media operator and performance marketer. Her career runs from her own agency, Joke Ralu and Associates (30+ clients), to Client Solutions Manager at TikTok working with fintech brands, to Amazon Ads. She has spent over US$30,000 of her own money on ads, which is why this map is written the way it is: every recommendation is priced like it is your money, because for years it was hers.
US$30,000+ of her own money spent on ads Agency founder · TikTok Client Solutions · Amazon Ads